Because the hours shown there directly affect whether a customer chooses your business.
If your company lists incorrect hours, several problems arise at once:
- A customer arrives and finds you closed. The result is a lost sale or service, lost revenue, and an unhappy customer.
- A customer cannot reach you by phone even though your status says “Open”. That is another lost opportunity.
- You are less likely to appear in “Open now” results. Users often search with this filter.
- You may receive a negative review on Maps and see your rating drop. Someone comes during your listed hours, finds the door closed, and blames your business.
- Trust declines. If even your business hours are wrong, a customer may wonder how up to date the rest of your information is.
❗️It is especially important to update your hours on holidays. Google lets you set special hours so customers can see changes in advance.
Google Maps is more than an address and phone number. It is a point of contact with customers and one of the most underrated marketing tools. If the information there is outdated, you could be losing customers before they even call you.
Businesses should regularly check their hours, phone number, website, address, photos, category, and description.