/CONSULTATION & COMPETITOR ANALYSIS
Clear priorities for smarter online growth.
We review your digital presence, compare relevant competitors and turn the findings into a practical action plan for your business.
Digital audit
Competitor research
Growth priorities
Action plan
See the market.
Choose the next move.
A structured review of your website, channels, offer and competitors that turns scattered information into clear priorities.
/CLARITY BEFORE INVESTMENT
A focused consultation helps you decide what to improve, where to compete and what to do first.
Growth decisions become easier when the current situation is visible. We examine the website, offer, messaging, channels and customer journey as one connected system.
Competitor research adds market context, while the final roadmap turns the findings into specific priorities your team can act on.
AUDIT
see what is working and what is getting in the way
COMPARE
understand the standards and gaps in your market
PLAN
choose the next actions in the right order
/WHAT WE ANALYSE
A connected view of your business, customers and competitive landscape.
01 / DIGITAL PRESENCE
See your current position clearly
Website, search visibility, social channels, advertising and analytics reviewed against your goals.
02 / COMPETITORS
Understand how others win attention
Relevant competitors compared by offer, positioning, content, channels and customer experience.
03 / OFFER & JOURNEY
Find friction in the buying path
Message, proof, calls to action and user journey assessed from first contact to enquiry or purchase.
04 / ROADMAP
Turn findings into clear priorities
Recommendations ranked by impact, effort and sequence so the next step is easy to understand.
/INCLUDED
Everything needed for an evidence-based growth decision.
The exact scope depends on your questions, market and available data. Before work starts, we agree on the decision to support, research depth and final deliverables.
01
Brief and goals
We clarify the decision, business goals, constraints, audience and the questions the research must answer.
02
Current website and channel audit
We review the website, search presence, social channels, advertising and available performance data.
03
Competitor shortlist
We select direct, indirect and aspirational competitors that provide useful market context.
04
Channel and content comparison
We compare visibility, content, traffic sources, calls to action and the customer experience.
05
Offer and message review
We assess clarity, differentiation, proof and how well the offer answers customer needs.
06
User journey findings
We identify unclear steps, missing information and friction from discovery to conversion.
07
Opportunity map
Findings are grouped into strengths, gaps, quick wins and larger growth opportunities.
08
Action plan and consultation
You receive prioritised recommendations and a clear walkthrough of the reasoning behind them.
/HOW WE WORK
Four clear stages from the business question to an actionable plan.
01
Brief & access
We define the decision, collect links and data, and agree on the relevant competitors and scope.
02
Audit & research
We review your digital presence, market signals, customer path and competitor activity.
03
Compare & prioritise
We compare findings, identify meaningful gaps and rank opportunities by impact and effort.
04
Present & plan
We present the conclusions, answer questions and agree on practical next actions.
/WAYS TO WORK TOGETHER
Choose the research depth that fits your decision and stage.
Quick consultation
Custom quote
For a focused question that needs an expert outside view and practical next steps.
Preparation questionnaire
60-minute consultation
Review of key links
Clear recommendations
Written summary
Digital presence audit
Custom quote
For a business that needs a complete view of its website, channels and conversion path.
Website and channel review
Visibility and message analysis
Customer journey findings
Priority improvements
Presentation and action plan
Competitor analysis
Custom quote
For a business that needs market context before changing its positioning, content or promotion.
Competitor shortlist
Offer and positioning comparison
Channel and content research
Opportunity map
Prioritised recommendations
Growth strategy sprint
Custom quote
For a larger decision that needs combined research, workshops and a sequenced roadmap.
Business and market audit
Competitor research
Priority workshop
90-day roadmap
Final presentation
/BETTER DECISIONS
Three outcomes that make the next move easier to choose.
CLARITY
A shared view of the real situation
Research replaces assumptions with clear evidence about the business, market and customer path.
FOCUS
Priorities linked to business value
The roadmap separates useful actions from distractions and explains what should happen first.
MOMENTUM
A plan your team can act on
Specific owners, stages and next steps help the recommendations move from a report into real work.
/PLAN THE NEXT MOVE
Tell us what decision you need to make.
Share your website, goals, questions and known competitors. We will suggest the right research depth and consultation format.