Logo for Mix Markt Döner

Logo for #Mix Döner. For the Mix Markt chain, we developed the visual identity for a new fast-food concept offering döner and shawarma in a modern format. The concept combines Eastern cuisine with Western street food while preserving Mix Markt's recognizability and adding a bold street-style character.

The logo uses Source Serif Variable in uppercase, corporate blue and accent yellow. The letter Ö is transformed into a vertical spit with meat—simple, memorable and appetizing. A soft frame adds friendliness and versatility across packaging, storefronts and digital media.